Which techniques are better between SEO and SMO?

Most important ways of efficiently marketing your website over the internet and optimizing them for the search engines are Search Engine Optimization (SEO) and Search Media Optimization (SMO). In SEO, better search engine position is attained through the organic or natural listing of search engines while in SMO, large amount of targeted niche traffic is diverted to the website in less time through, off course, legal means. Finding a best service provider Search Media Optimization Company it is not the easy task at all. Let's have a short comparison of both these techniques:

• Some of the advantages of SEO are that: It works with almost all niches, it has an ability to generate long term traffic, and with SEO, there is no need for a popular profile to generate traffic. SMO, on the other hand, might not generate long-term traffic but it certainly generates quick traffic. It also helps in building back links and hence enhancing the popularity of the website and with this technique, website owners do not need to optimize the structure of the websites for search engine spiders.

• Now let's take a look at the disadvantages. SEO helps to generate long term traffic but takes considerable time to undertake this job. So where time is important, you should prefer SMO over SEO. Besides, if the structure of the website is not optimized for search engine spiders, you won't get much of an advantage. On the other hand, for SMO, the website needs to have a popular profile to generate lots of traffic. Besides, it might not be very effective on a few niches and work properly only for some niches.

• An important factor of SEO is to have quality back links. Quality back links are very important for your website to have great rankings in search engines. By saying quality links, it means the web page on which you have your back link, should have good PR (page rank) in Google. The higher the PR is the powerful link you can get from that web page. Some people rely on quantity of back links over quality, but it is strongly recommended to have less back links but quality back links.

• So basically both SMO and SEO have their pros and cons. If you want quick results, you might want to go for SMO but if you need long term traffic for all niches, SEO is better for you. Both these techniques have generated proven results and are great for website owners, but which technique to use depends on the kind of website you are running and the kind of users you are aiming to attract.

IQ Infotech a (Affordable Search Media Optimization Company) is the company which gives you both services of search Engine Optimization and Social Media optimization. It will help you to enhance your business and gain more traffic towards your website.